I. Email Marketing - What Is It?
June 26th, 2009 by Missi
E-mail marketing is a form of marketing to customers via e-mail communications where the user is expected or asked to take some kind of direct action based on the content of the e-mail. Even a branding campaign can employ e-mail marketing if the user is expected to recall the brand name the next time they see it in a store. A direct marketing campaign may expect a user to act more immediately, such as clicking on the e-mail to a landing page for more information, to make a purchase, or sign up for a service. A nonprofit may employ e-mail marketing to ask for donations, or to alert the organization members of an upcoming fundraiser or event. Read the rest of this entry »
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Outsourcing Search Engine Marketing
June 24th, 2009 by Missi
The decision to pay an outside entity to perform any work for your company is always difficult because this means trusting someone else with your vision and your customer’s best interests, but there can be just as many (or more!) pitfalls involved if you are inexperienced and you attempt to do the work yourself. There are many factors to consider before deciding either to “go it alone” and start your own paid search engine marketing campaigns or to hire a professional – a qualified Search Engine Marketing Agency or Consultant. Below are a few questions you should ask yourself before making any decision. Read the rest of this entry »
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Multiple nameservers
May 28th, 2009 by J.K.
The use of multiple nameservers is a very good way to maximize the SEO value of your hosting without having to resort to multiple hosting accounts or many different servers. A good SEO host like Got Web Host can help you get unlimited nameservers all on a single server. Coupled with unique class C IP’s, these nameservers can give you ease of use and high value for your SEO projects. Read the rest of this entry »
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Verisign 128 SSLs
May 27th, 2009 by J.K.
VeriSign has started offering its clients true 128 bit encryption. With the roll out of this product they are now offering a few different product packages to choose from. The variation among some of them can be subtle, but there are some pretty big differences that I wanted to cover with this article. Read the rest of this entry »
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