Got Web Host ‘E-mail Marketing’ Category

 
VI. E-Mail Marketing – From & Subject Lines Explored
July 16th, 2009 by Missi

Making a good first impression is one of the cornerstones of a fruitful relationship. The same could be said about e-mail marketing. From Names and Subject Lines are the first impression your recipients have with your product or brand. Smart marketers will make sure it is a good one. Read the rest of this entry »



     
    V. E-Mail Marketing – Whitelist, Blacklist, Spam Complaints, Oh My! (Part Two)
    July 15th, 2009 by Missi

    Whitelists, blacklists and Spam complaints are major methods of controlling unwanted e-mail. There are different levels of control – at the ISP, the ESP (or you!) and user-level. Understanding these elements of e-mail marke

    ting i

    s not only essential, but in some instances, required under law.

    For a brief overview of the topics discussed in this article, please see Part One of this topic in our E-Mail Marketing Series:
    V. E-mail Marketing – Whitelist, Blacklist, Spam Complaints, Oh My! (Part One)
    Read the rest of this entry »



       
      V. E-Mail Marketing – Whitelist, Blacklist, Spam Complaints, Oh My! (Part One)
      July 14th, 2009 by Missi

      Whitelists, blacklists and Spam complaints are major methods of controlling unwanted e-mail. There are different levels of control – at the ISP, the ESP (or you!) and user-level. Understanding these elements of e-mail marketing

      is not only essential, but especially in the case of spam complaints, required under law. Read the rest of this entry »



         
        IV. E-Mail Marketing – What to Send and When to Send It (Part Two)
        July 10th, 2009 by Missi

        E-Mail Marketing Part 4 – What to Send & When to Send It (Part Two)

        For a brief overview of the topics discussed in this article, please see Part One of this topic in our E-Mail Marketing Series: <a href="http://seo.gotwebhost.com/41-e

        -mail-marketing-what-to-send-and-when-to-send-it/”>IV. E-Mail Marketing – What to Send and When to Send It (Part One) Read the rest of this entry »



           
          IV. E-Mail Marketing – What to Send and When to Send It (Part One)
          July 9th, 2009 by Missi

          E-mail Content, Design & Frequency
          Before you sit down to design your e-mail creative (advertisement), or hire a graphic designer to do it, you must make some very specific decisions that can drastically influence the reac

          h, impact and results of your e-mail marketing campaign. Consider these questions as you plan your e-mail creative, making note as to how you expect each decision to affect your campaign. Read the rest of this entry »



             
            Effective Landing Pages for Paid Search and E-mail Marketing
            July 8th, 2009 by Missi

            First things first – What is a Landing Page? A landing page is the page of your website that consumers arrive at after clicking on your advertisement. It could be the same as your home or index page, but in many cases, it should not be. Read the rest of this entry »



               
              III. E-mail Marketing – How Do I Get Subscribers?
              June 28th, 2009 by Missi

              You have the website. You have the ESP. Now What? Read the rest of this entry »



                 
                II. E-Mail Marketing – How Are Commercial E-mails Sent?
                June 27th, 2009 by Missi

                Now that you understand what E-mail Marketing is and how it should and should not be used, you’re ready to start blasting some e-mail right?
                Wrong. Read the rest of this entry »



                   
                  I. E-Mail Marketing – What Is It?
                  June 26th, 2009 by Missi

                  E-mail marketing is a form of marketing to customers via e-mail communications where the user is expected or asked to take some kind of direct action based on the content of the e-mail. Even a branding campaign can employ e-mail marketing if the

                  user is expected to recall the brand name the next time they see it in a store. A direct marketing campaign may expect a user to act more immediately, such as clicking on the e-mail to a landing page for more information, to make a purchase, or sign up for a service. A nonprofit may employ e-mail marketing to ask for donations, or to alert the organization members of an upcoming fundraiser or event United States. Read the rest of this entry »



                     





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