When you are developing an SEO campaign for your site you should set aside a good portion of your time for coming up with a solid linking strategy with relevant links. Anyone can build a site, blast it with keywords then spam it to hundreds of link dumps and spam sites. While that method may work for a few weeks or even months, eventually your site will fall from the rankings and you will be fighting an uphill battle to regain your lost rankings. Read the rest of this entry »

A one way inbound link is a link to your site from another site. It is not a link trade. For example if site A links to site B that is a one way inbound link. These one way inbound links are very useful and are key in ranking well in the search engines. In essence a one way inbound link to your site is like a vote. Site A linked to you not because you linked back to them, but because they like your site and want to link for you. If they trust your site enough to link it they are basically recommending it to their users and Google takes that information to heart when determining where to rank you in the search results. Read the rest of this entry »

One of the most important parts of search engine optimization is the amount and quality of the inbound links to your site. Inbound links to your site represent a sort of “vote” which the search engines take as a vote of confidence in your site. If a site links to you they must like your website and trust that you will provide their users with something of value. This type of organic link growth can improve your search engine ranking dramatically. Read the rest of this entry »

Link Building Anchor Text is one of the most important aspects of optimizing your site for search engines. Marcus Tandler has actually said when it comes to SEO, “Anchor Text is still the single most important factor.”

Simply put link anchor text is the text used by other people to link to your site and the text used by your site to link to other pages within your site or to other sites. Read the rest of this entry »